Thai airline's sexy calendar too hot for the us govenment

Thai low cost carrier Nok Air has released a sexy calendar showing models from Maxim magazine.

But not everyone in Thailand feels safe seeing the female form displayed in such a fashion.

according to Thai media, The Ministry of Culture's Permanent secretary, Prisana Pongtatpitakkul, Saysthe calendar demonstrates that some businesses refuse to stop using women's bodies as a marketing tool.

"They lack the sense of social and cultural the duty and ignore social and cultural repercussions particularly female dignity, She was quoted by area.

The diary, Issuedas an element an onlinepromotion,Features models in various outfits posing around Nok Air planes, Including a shot with 12 women in yellow bikinis the airline's signature color.

"The airline business will be seen as sexy, Says Nok Air chief executive Patee Sarasin. Nok Air chief executive Patee Sarasin saysthe government's response to the calendar is unfortunate, But wanted.

"learning the [culture] Ministry, Their reaction is not actually a surprise, in contrast, Given what the public is exposed to each day, We believe that we have not crossed the line, He tells CNN vacation.

"The airline business invariably is seen as sexy globally, That is why our planes we believe they are well designed appropriately become the setting of these models,

Unlike the society Ministry, It appears to be some members of the public wouldn't mind marking the passage of days with Nok Air's help.

"most customers love the calendar and definitely want to own one, he states. "currently, The calendar is becoming a difficult to get commodity, And the requests for copies keep coming from all parts of society,

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even though the verbal lashing, The Culture Ministry admitted the appointments isn't breaking any laws, as no action will be taken against Nok Air.

Thai Airways has a 49 percent stake in the airline, Which isa joint venture between public and private investors. Thailand's Ministry of Finance owns 51 for each of Thai Airways, the country's flag carrier.

fixing Thailand's image issues

Nok Air's Patee is known for his unconventionally marketing tactics.

inside of 2011, He was in the news for confirming that the airlinehires only young flight attendants on short contracts while replacing older cabin crewto invigorate brand image and appeal to passengers.

"The idea of keeping our attendants young is because we believe girls, Being new how to get a chinese girlfriend at their career, Would dating Chinese girls be more passionate in serving our customers as their focus is more on their career, He says of the equipment.

"We also aim to keep the airline young to meet our brand positioning,

Unlike some global aircraft, Patee points out that Nok Air's calendar features specialist models rather than airline crew members "Different employment opportunities entirely,

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"We believe that many years posted are not ugly, he admits that,[This calendar has an] opportunity for these girls to be exposed in a professional way with a leading company and not always limited to being just a sex symbol,

Thailand's Ministry of Culture says it's unfortunate that companies use the female body as a marketing tool. But Prisana says such marketing tools bring toforeigners' negative attitude toward Thai women, Something all parties in Thai society need to help in fixing.

the us government official's comments come on the heels of a separate controversy involving a recent "sat Night Live" sketch.

The NBC program featured a mock TV commercial for language software company Rosetta Stone that implied the only reason people learn Thai is to come to Thailand to get familiar with prostitution.

Some feel it's time the world stops associating Thailand using the same old sexual stereotypes, While others target the hypocrisy of Thailand's outrage, Given prostitution is hardly hidden from general population view.